Hi — I'm Riess, the operator behind this thing.

The Attention Cartel started for one reason: most "business advice" online is recycled, performative, and useless. I wanted a place to share what I actually do day-to-day — the marketing tests, the AI workflows, the network plays, the founder lessons, the small life shifts that compound.

Every morning I send out one short, sharp idea. Sometimes it's a tactic you can use that day. Sometimes it's a perspective shift that changes how you think about the next year. Always: practical, honest, and free.

What I write about

• Marketing that actually moves the needle
• AI as leverage — workflows, not hype
• Building & running real businesses
• Social media as a long-game, not a slot machine
• Networking without being a networker
• Excelling at life — the boring fundamentals that work

The exclusive text network

Subscribers get more than the briefing — you also get added to a private SMS group with founders, operators, and creators. Real people, real intros, no LinkedIn theatrics. The whole point is connecting the world, one good conversation at a time.